5 Tips to Avoid Social Media Burnout

One thing I’ve learned in my 5+ years of working in digital marketing is that it’s easy to get overwhelmed. While it’s usually exciting to be in an industry that’s so fast-paced and ever-changing, every now and then I have to take some time to get inspired.

Though taking the time to strategize is ultimately the best way to minimize the burnout, here are some other ways I re-energize my efforts:

1. Leave My Desk & Engage with My Community

I’m sure I don’t have to tell you that engaging other people is a great way to keep your creative juices flowing. I make sure to regularly schedule time away from my desk to meet fellow consultants for coffee or lunch just to hear how their current projects are going.

2. Don't Forget the Big Picture

Regularly review your goals—I like to have a whiteboard with my top five goals for the week, month, and quarter on display. I also try to write summaries of the previous quarter’s accomplishments so I can look back and remember what we’ve achieved.

I’m also a big fan of vision and mission statements. I keep each client’s vision and/or mission statement handy so I can remind myself that my efforts are just one piece of the work being done. I also keep my own mission statement visible on my desk. And if I have time, I read other companies’ statements.

Social Media Burnout - Digital Marketing Nashville TN

3. Watch a Video Tutorial

There’s a reason video content keeps getting more popular: it’s so easy to consume! I really appreciate a great video tutorial--whether it’s on social media marketing tactics or how to peel an artichoke. While I learn something new, it reminds me that great content serves a great purpose—it solves a specific problem. Some of my favorite tutorials and advice videos are Moz.com’s Whiteboard Friday, Ted Talks, and BigThink.com.

4. Read Great Stories

It’s easy to forget that almost no one person or company was an overnight success. Take some time to read about how some of your favorite people, brands, and companies evolved into the success they are today.  Some of my favorite stories are Small Giants by Bo Burlingham, the Starbucks story, and The Hershey Chocolate story.

5. Laughter Really Is the Best Medicine

If all else fails or you just need a quick pick-me-up, find something that makes you laugh uncontrollably and remember that social media is a great job to have. For me, it’s pretty much anything Jimmy Fallon does, especially when he is making fun of social media. #hilarious

What do you do avoid burnout?