The Importance of Local SEO in Nashville

Nashville local SEO - Pryor Consultation

For anyone who has been in Nashville for more than a month, it’s clear that this city is changing rapidly. Maybe even a little too rapidly, depending on who you ask. But whether you’re someone who loves change or someone who digs in their heels to keep the status quo, the reality is the same: the market for your business is shifting.

As Nashville continues its remarkable growth, two things are happening (and this spans nearly all industries with a local clientele). 1, The increase in population means your pool of potential clients is significantly larger than it used to be. 2, The increase in population is also likely to bring new competition to your market, as startup companies pop up left and right.

The result?

You have more to gain and more to lose than ever before. And the likelihood of having your voice heard above the din of the crowd is getting smaller and smaller.

The fact that you’re reading this article in the first place tells me this probably isn’t news to you. The question isn’t whether this is happening. The question is what to do about it.

Nashville Local SEO

SEO (search engine optimization) isn’t a magic pill to cure all that ills your business. But it has become an essential part of any digital marketing strategy, and local SEO services in Nashville are no exception.

As Google continues to shift their focus toward emphasizing local results, and sites like Yelp and Angie’s List become trusted resources for potential clients, it’s clear that local SEO is a critical part of your company’s online health.

We love Nashville. And we want to see local businesses succeed. And so, to our fellow Nashville-area businesses, we offer Locally Grown—a digital marketing package designed to fit the unique needs of small-to-medium-sized businesses with a local footprint. Locally Grown is a 6-month plan that includes all the essentials you need to set your business up for online success:

  • Keyword research
  • Online visibility reporting

  • Analytics set-up

  • Website optimization

  • Local listing claiming and optimization

If you have any questions about Locally Grown, local SEO in general, or how this could benefit your business, please shoot us a message or give us a call at 615.669.9728. We’d love the chance to talk through your needs and see if we can be of service. If so, great—if not, we’ll be glad to at least point you in the right direction.