We talk quite a bit on this blog about conversion rate optimization (CRO), which is a vague enough term that it could mean quite a few different things. At its core, it refers to assessing each small decision that your potential customers make before they choose a product/service, then determining how to make shifts that will positively affect those decisions.
At Pryor Consultation, our work examines each one of those decisions (or conversion points) so your company can be successful at each step along the customer’s buying process.
Nashville Adwords PPC Agency
One of the primary ways we accomplish this is with paid search ads (also called PPC or pay-per-click), usually using Google’s Adwords system (but there are others).
These are the ads that you see at the top and side of the page when you search for just about anything on Google (well, there’s more to it than that, but that’s the easiest explanation). With advanced targeting capabilities, we can direct your ads very specifically toward the types of users that you want to connect with.
Whether you’re looking for localized, Nashville PPC management or something that stretches across the globe, we have the skills and experience to make the best use of your advertising dollar.
Who Manages Your PPC Account?
With our AdGrow, our Adwords management service, we will oversee your Adwords account, continually optimizing it over time to ensure that you get the best possible return on your investment. It becomes our job to do all this and more:
Manage keyword bids
Write, rewrite, or edit ad copy
Consider keyword additions (and deletions)
Suggest landing page optimizations
Segment remarketing audiences
Manage budget constraints
Implement new extension and conversion technologies
And lastly, but not leastly… think about the AdWords PPC channel in terms of your ongoing strategy.
Compare that to your other option: running your account in-house, making your best guesses on Google’s ever-changing practices and interface, and wondering if all your advertising spend has had any impact on traffic, leads, and sales.
Again, paid search ads are just one of the ways that we accomplish overall conversion rate optimization, but it’s one of the main channels that we use, and our expertise sets us apart from our competitors. If you’re looking for a Nashville PPC company, consider sending us a message about AdGrow.
With the ability to show a clear ROI and the expertise that comes from managing hundreds of thousands of dollars in Adwords campaigns, Pryor Consultation is leading the way in Nashville PPC management.