Sometimes our consultation is as simple as making clients aware of technology available.
Thus, I bring you YouTube!!
But in all seriousness, did you know you can easily show your video ads on YouTube through Google AdWords?
Those fancy television spots you spent lots of time and money creating are now able to be uploaded into AdWords, where you can target people on YouTube. And with the plethora of targeting features in AdWords, you don’t have to worry about an open-ended targeting setup wasting your ad dollars.
Here are a few targeting options you’ll want to consider using with your video ads:
Locations: Focus on your target markets, and don’t waste a penny on ads in other cities, states, or countries.
Language: Are your shoppers speaking something other than English? C’est ne pas de problem!
Time of Day: Depending on your goals, you may not need to show your ad all day. Just trying to find the people who are researching their DIY projects on evenings and weekends? Done.
Income: This is a little-known one. It’s not precise, but you can target general income brackets in a given region. Note—this is a type of geographic targeting, not a purchasing behavior target.
Device: Want to target mobile users more than the desktop users? Go for it.
Budget: Set how much you want to spend, and rest knowing that your ads will stop being shown once you hit that budget.
Bidding: Do you want to pay for lots of eyeballs, or just when people take an action?
As you can see, there are a lot of targeting options available (and this list is far from exhaustive). Oftentimes, we either see companies getting lost in the weeds with these features or ignoring them entirely.
We love this sort of thing. We nerd out on it so you don’t have to. If you get overwhelmed with the options available in your Adwords account or simply don’t want to manage it, let us know. We’d love to help.