High quality content is the foundation of a successful website. Content marketing can take a variety of shapes based on your strategic needs, and can often require a combination of both on-site and off-site marketing efforts: from press releases and articles to video channels, blogs, and more.
Our content marketing efforts begin with Content Refresh, which is an audit of your content and the content of three competitors. We then use the findings of that audit to craft a four-month strategy to move forward.
How Could that Work for Us?
A lot of ways.
Suppose you provide a set of replacement widgets that often require customers to perform repairs on their own. Putting helpful “how to” content on the web - articles and videos - is a proven method for attracting business. Did you know that YouTube is the second largest search engine in the world (behind Google)? Have you tapped into it?
Or perhaps you specialize in large, blue widgets but only show up in search engines when users are searching for small, red widgets. We would examine your current content to determine why that is and craft a content strategy to catch the attention of users and search engines alike. Large, blue widgets right here, baby!