Optimize Your Digital Business Footprint
Your business is online, but we're not talking about just your website. Your website is not the only digital asset where your brand appears.
With some combination of paid ads, social channels, email nurturing, secondary websites, and video channels, your business already has a large online footprint . . . one that has to be managed well, internally and externally. Which means we have to inspect it all internally and externally to gain the full perspective.
Why Do You Call it an Audit?
When the IRS audits an entity, they look into everything they can find. Everything.
While we’re not as invasive as the IRS, we do intend to get into your business and be as thorough as possible to inform our future efforts.
We’ll come to your offices to observe your systems, chat with your key personnel, and get a truer inside perspective of what it means for you to have a given set of goals and objectives. We’ll also be better equipped to contextualize or identify challenges you may be facing.
We inspect your competition and your existing marketing efforts and website data, as well as any other internal data you make available. How well is your site performing and in which channels? Are there large holes in your content? What do your customers want and are they finding it? Where are they finding it? Are they taking the actions you need?
We Offer Three Types of Marketing Audits:
A comprehensive audit of the online health of your business and three of your competitors.
An SEO-centric audit of your website that will identify steps to improve organic visibility.
A detailed audit of your Adwords PPC account, identifying ten areas of opportunity and five quick fixes.
What Happens After the Audit is Completed?
We’ll come back onsite at your business to present our full report, which serves to facilitate open discussion about your business in ways where we can recommend a strategy that looks at your short- and long-term goals, lowest hanging fruit, costs, marketing budget, operational capacities, market constraints or pressures, and potential pitfalls.