Glossary of Digital Marketing Terms

Content

Content herein may refer to page copy, page tags, title & meta descriptions, links, images

Content Strategy

Planning which ties objectives to content, so individual content elements have purpose within the whole.

Content Structure

Content structure is the output of content strategy, but also includes technical aspects of content layout, function, and ultimately how to make it more “findable” by search engines.  It includes code and schema.


Content

Content herein may refer to page copy, page tags, title & meta descriptions, links, images

Content Strategy

Planning which ties objectives to content, so individual content elements have purpose within the whole.

Content Structure

Content structure is the output of content strategy, but also includes technical aspects of content layout, function, and ultimately how to make it more “findable” by search engines.  It includes code and schema.