Nashville Paid Search & PPC Management
Paid search advertising - a term that covers the gamut of online ads - is a fast and effective way to gain visibility for your site, test other marketing initiatives, and add a competitive edge to your marketing portfolio.
With search engine optimization (SEO) it can be more difficult to prove ROI (but certainly still possible!), but paid search generally offers more of a “dollars in, dollars out” view of your advertising return.
When tracked and managed well, a PPC campaign will demonstrate a directly attributable return on your investment. Even better, when we continually optimize your campaigns you should expect an ever improving ROI.
See How Our PPC Products Can Increase Your Business:
With our AdCheck PPC audit, we can identify areas of opportunity and help you get better returns on your advertising budget.
Our AdGrow service will continually optimize your account over time, giving you more and more bang for your advertising buck.
Pay-Per-Click (PPC) Ads
The most “classic” version of paid search is PPC - the ads you often find at the top and right side of the search engine results pages. For years Google has stated that if a site has an organic (SEO) listing and paid advertising visibility on the same page, there is a 12% increase in traffic click through rates. We have seen up in the 30% range for some clients.
Some of the benefits of paid search are the ability to target regions you want to cover (local, regional, national), precise control over which products or services you want to market, and the opportunity to set your marketing spend threshold.
Perhaps more important, though, is the opportunity to use PPC in sculpting a particular experience, or funnel, that you’ve designed specifically for that ad, that keyword, that required business action (lead, call, etc). Even better, the information learned running PPC can inform your other marketing channels, reducing costs by helping you quickly refine marketing messages, content, or page types.