What Does a CompThreat Analyze?
Comprehensive Audit of All Relevant Digital Properties
If you want to figure out where you stand in the digital marketplace, you need to look at all the components that enter into that equation.
Many companies equate their web presence with "We need SEO!" or "We need to do more on social media!" And some companies throw money at those things in hopes that they will be a magic bullet. Those pieces can be important, but with a CompThreat, we invite you to take several steps back and see the panoramic view of how all the pieces fit together. Once you have the complete picture, you'll be able to see clearly how to best use your marketing budget, shaping your strategy for the next 6-12 months and beyond.
Here are the different categories we analyze (these can be customized to fit each client's needs):
- Technical SEO
- Page Content
- Search Engine Visibility (SEV)
- Paid Search
- Local Search
- Conversion Potential
- Social Media
- Data & Analytics Systems
Each of those categories is made up of many different items, as a typical CompThreat analyzes around 130 different line items for each competitor.